-- LG Mobile Pakistan

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LG Electronics Mobile Communication Company (LG) is a global leader and innovator in the worldwide mobile market, providing consumers with better mobile experiences through its advanced mobile technology and premium handset design capabilities. LG is the largest handset provider in the global CDMA market, and is rapidly expanding its presene in the GSM market. Some of LG's achievement to date include:

Introduced the world's first CDMA digital mobile phone in 1996.
Achieved annual growth rate of 46 percent from 2001 to 2006.
64 million in total sales in 2006 (25 million GSM/UMS +39 million CDMA unit).
World's top CDMA handset producer.
In 2006, launched the world's first 3G UMTS (WCDMA) commercial DVB-H phone (U900).

LG aims to provide the best quality products and technologies for consumers and to become the undisputed leader in the mobile industry. The company is strengthening its presence in the global market and earning favorable reputation as a top-quality brand.

LG has combined its cutting edge design and technological capabilities to create a more emotional experience for customers with the launch of its Black Label product under the edge of LG's Black Label series, showed the company's commitment to high-end premium design products. it was also a commercial and industry success, selling more than 7.5 million units last year and winning numerous design award. This year, LG will keep the momentum going by continuing to focus on handset style and usability.

LG Electronics pursues its 21st century vision of becoming a true global digital leader who can make its customers worldwide happy through its innovative digital products and services. LG Electronics set its mid- and long-term vision anew to rank among the top 3 electronics, information, and telecommunication firms in the world by 2010. As such, we embrace the philosophy of “Great Company, Great People,” whereby only great people can create a great company, and pursue two growth strategies involving “fast innovation” and “fast growth.” Likewise, we seek to secure three core capabilities: product leadership, market leadership, and people-centered leadership.

LG has sold 64.4 million handset units globally, a 17 percent increase over last year, in part due to its global hit product, the LG Chocolate. Given the rapid growth of the 3G market and LG's position in the global market, the company plans to sell 78 million handset in 2007.

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